We take your privacy seriously and are committed to protecting your personal data. By using this website and providing your information, you consent to the practices described in this Privacy Policy.

Data Controller

For the purpose of the Data Protection Act 2018 and applicable data protection law, the data controller is Amora Flowers, 9 Station Road, Longfield, Kent, DA3 7QD.

If you have any questions about this policy, please contact us using the details at the end of this page.

Information We Collect

We collect and process information that you provide when you:

• Place an order online, in-store or by telephone
• Use our website contact form
• Create an account or sign up for communications
• Communicate with us regarding an order or enquiry

This may include your name, address, email address, telephone number, recipient details, order details and any message card content you choose to provide. We will only collect information that is relevant, adequate and limited to what is necessary.

We will never knowingly collect sensitive personal information about you without your explicit consent.

How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, including delivery
• Communicate with you about your order or enquiry
• Provide customer support and handle complaints
• Improve our products, services and website
• Meet our legal, regulatory and accounting obligations

Your information may be accessed by authorised Amora Flowers staff and trusted third parties who support our services (for example: delivery partners, payment providers, technical providers). Where required for fulfilment, limited contact details (not your payment card data) may be shared with these providers solely for the purpose of delivering your order or service.

We will not share your personal information with third parties for their own marketing purposes without your explicit consent.

Marketing Preferences

Where you have given consent (for example by opting in during checkout or via our forms), we may contact you by email, phone or post with news, offers or updates from Amora Flowers.

You can withdraw your consent or change your preferences at any time by contacting us.

Website Usage & Aggregated Data

We may collect anonymised, aggregated information about how our website is used to help us improve performance and user experience. This information does not identify individual users.

Transfers Outside the UK / EEA

If it becomes necessary to transfer your personal information outside the UK or European Economic Area in connection with our services, we will ensure appropriate safeguards are in place in line with data protection requirements.

Use of Cookies

Our website may use cookies to improve your browsing experience, support essential site functions, remember your preferences and help us understand website traffic.

Most web browsers accept cookies automatically, but you can usually modify your browser settings to decline cookies or alert you when cookies are being used. Please note that disabling cookies may affect the functionality or performance of the website.

Security

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, unlawful processing, accidental loss, destruction or damage. However, transmission of data over the internet can never be guaranteed as completely secure; any transmission is at your own risk.

Data Retention

We will retain your personal information only for as long as is reasonably necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting or reporting requirements.

Your data may be disclosed where required by law, in connection with legal proceedings, or in the event of a business transfer or acquisition, in which case appropriate safeguards will be applied.

Your Rights

You have rights in relation to the personal data we hold about you, which may include (subject to certain conditions):

• The right to access your personal data
• The right to request correction of inaccurate or incomplete data
• The right to request deletion of your data where applicable
• The right to restrict or object to certain processing
• The right to withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below.

Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be posted on this page, and continued use of the website will signify your acceptance of the updated terms.

Contact Us

All comments, queries and requests regarding this Privacy Policy are welcome.

Please contact us via the contact form, email info@amora-flowers.co.uk or write to: Amora Flowers, 9 Station Road, Longfield, Kent, DA3 7QD.